Smiddle Campaign ManagerA powerful tool for outbound campaigns
Smiddle Campaign Manager is a solution managing outbound campaigns in contact centers. The product automates the processes of dialing and messaging, providing easy and efficient management of campaigns of any complexity. Whether you plan to sell products or services or strengthen relationships with existing customers, Smiddle Campaign Manager helps you achieve maximum efficiency in interacting with your customer base.
This solution enables the organization and management of large-scale outbound campaigns, both calls and message broadcasts, ensuring detailed control over the results. Smiddle Campaign Manager significantly expands the functionality of Cisco Dialer, allowing you to store all data in a single database, analyze the results of calls and messages, and gather valuable analytics for further planning.
A key advantage of Smiddle Campaign Manager is that it combines Cisco Dialer results (automatic statuses) with operator outcomes (customer responses), allowing you to quickly obtain a complete picture of the campaign's performance and create the next batch of customers to engage.
Smiddle Campaign Manager is a software product that helps your business efficiently conduct outbound campaigns by dialing your subscriber base.
Organizing large outbound campaigns is a complex process that requires precise planning and management. Smiddle Campaign Manager helps automate these processes, saving your business time and resources. The product solves key tasks such as storing and analyzing campaign results, calling subscribers again, creating filtered call lists, and monitoring the progress of campaigns in real time.
1. Data Structure Creation: Using the visual builder, a data structure is created for each customer and the responses that need to be recorded based on specific questions.
2. Campaign Configuration: Set up the parameters of the outbound campaign, including the number of call attempts, time intervals, campaign type, operator skill group, and other relevant settings.
3. Report Setup: In the visual builder, a report is configured to allow managers to easily assess the results of the campaign.
4. Script Configuration: A script is prepared for the operator, or multiple scripts can be tailored for each campaign (using the Smiddle Scripting product).
Next, subscriber data is uploaded into Smiddle Campaign Manager via Microsoft Excel or through API integration if a third-party system is connected.
Campaigns can be launched manually or automatically on a predefined schedule. Upon starting, the system sends the list of phone numbers to Cisco Dialer, which handles the dialing process and connects subscribers with available agents. Agents record call outcomes in real-time, and this data is stored in the Smiddle Campaign Manager database.
During the campaign, managers can track its progress in real-time through the report. Once the campaign is completed, all data is consolidated into a single database, and using the visual interface, new contact lists for future campaigns can be created based on the previous results. For example, lists can be generated for subscribers who were not contacted, those who couldn’t be reached, or those who expressed interest in your offer but requested a callback at a later time.
Data can be exported to Microsoft Excel or integrated with external systems to transfer results, such as updating customer records in CRM.
Don’t miss the opportunity to improve the efficiency of your outbound campaigns! Smiddle Campaign Manager provides a comprehensive solution for planning, organizing, and analyzing calls and messages.
Contact us today to request a demo and experience the full benefits of this product.
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