The history of the holding began with the creation of the first company in 1995 and the first distribution contracts in 1995-1996. The focus on the internal and external standards and traditions of the company does not exclude creation and promotion of innovation from the earliest years of work. This strategy ensures confident trend of business growth and its efficiency in distribution. Distribution has four main product lines of cooperation with business partners: consumer computer equipment, computer equipment and software separately or as part of enterprise-wide solutions, household appliances, goods for children and teenagers. ERC offers products, ideas and solutions for both commercial corporations or state enterprises, as well as for individual consumers or households.

The classic two-level system of product distribution and value-added services (VAD model) is combined with “no-price-wars” sales tactics. ERC conducts its business through business partners, which comprise both national and regional retail networks, owners of independent stores and projects, wholesale companies, online shops, system integrators and companies focused on special technological niches and segments. ERC has its own time-proved effective methods of development and sales channel support, collaboration with business partners, additional pre- and after-sales services, including consulting, warranty service, training and exchange of experience.

ERC work with the partners is based on offering services strengthened by the proposal of recommended set of quality products from suppliers and manufacturers all over the world that are constantly available in Kyiv warehouse. Business partners have their own ERC specialist-curator, individual financial and logistics conditions, as well as special promotional programs, consulting, informational, logistic, marketing, promotional and technical support, training of sales personnel, technical specialists, engineers and other staff.

ERC promotes advanced technologies and cares about long-term partnership with leading global manufacturers together with newborn startups.